We’ve all been there: trying to prove the value and ROI of our research but feeling like we’re drowning in anecdotes. Well, it’s time to stop guessing and start showing with data. Tracking the business value of your research can be tough — after all, it’s not just about proving its impact in terms of numbers; it’s about demonstrating its strategic influence across the organization. Whether you're proving stakeholder engagement, ensuring resources are well spent, or earning company-wide recognition, it all boils down to one thing: clear, concrete evidence.
This article explores how Condens Analytics helps you track, understand, and showcase the impact your research makes, making it simpler to secure continued investment and elevate the role of user research across your organization. Let’s dive in!
Condens Analytics helps you prove research impact by tracking output, reach, and stakeholder engagement at every level. From optimizing team operations to verifying that insights actually get used, it lets you:
Measure adoption – See how widely Condens is used by a specific role or team.
Track research output – Monitor how much research is being created, processed, and shared.
Prove stakeholder engagement – Confirm your insights are being seen and acted upon.
This ensures research isn’t just done, but that it drives meaningful outcomes.
Workspace Analytics in Condens is a set of metrics that track research output, adoption, and efficiency, helping you understand how your repository is used across your organization.
Ensuring your research team operates efficiently and that your research repository is a vibrant, utilized hub is critical. Perhaps you're a leader looking to understand overall team productivity, or you're curious about how effectively your organization is leveraging its research tools. Without a clear overview of usage, it can be challenging to optimize workflows, allocate resources, or even just celebrate collective progress toward achieving business value.
These usage-based analytics provide that essential, high-level perspective on your team's collective activity within Condens. It’s about understanding the pulse of your operations, whether at a global organizational level or broken down by specific teams or roles.
This new feature within Condens reveals patterns and trends in research work without focusing on individual performance:
Overall Engagement: Get a cumulative count of Active Users across your workspaces. This shows you how widely Condens is being adopted and integrated into daily research practices. You can delve deeper by seeing activity broken down by role (e.g., how many researchers versus product designers are consistently engaging) or user group, helping you understand adoption across different departments.
Research Output: Track the sheer volume of newly Created Projects, Sessions (your raw data, like interviews or usability tests), Highlights (key moments extracted from that data), and Artifacts (your synthesized reports, personas, or affinity maps). A consistent flow across these metrics indicates a productive pipeline, actively moving research from raw data to actionable insights.
This powerful aggregate view helps you confirm if your Condens workspace is being fully leveraged across your organization, providing a clear picture of overall utilization and team output. It's a strategic lens for making data-informed decisions, whether you're optimizing resource allocation or highlighting periods of high research output aligned with key product cycles. Plus, you can easily export it as CSV!
You've poured expertise into crafting clear, actionable insights within your research Artifacts. You hit 'share' — perhaps embedding a report or sending a direct link — but then what? Does that crucial finding about user behavior truly land with the product managers who need to act on it? Does your design team grasp the nuances of the latest customer feedback? Without concrete feedback, that shared insight can feel like it's dissolved into the digital ether.
Artifact Analytics and Viewer History within Condens bridge this gap, transforming a hopeful share into verified engagement. They provide tangible proof of who's seeing and consuming your work and whether it's reaching the right people.
You can confirm your insights are gaining initial exposure by seeing the total number of visits to your Artifact and watching how that attention evolves over time. Did interest surge right after that crucial team meeting where you presented? That immediate spike tells you your presentation effectively hooked your audience and drove them to dig deeper.
Beyond just total views, understand who is actually viewing your Artifacts. Breakdowns by user role (e.g., Contributors vs. Viewers) or by user group (e.g., designers, engineers, marketing) are invaluable. This helps you confirm your insights are landing with the specific stakeholders you aimed to influence, whether they're product managers, UX designers, fellow researchers, or executives.
Finally, the Viewer History shows you exactly which specific users have viewed your Artifact and when they last saw it. No more guessing if a key team member is up-to-date with your latest findings, you'll know for sure.
Empower yourself to refine your sharing strategies: if a crucial report isn't gaining traction with a specific stakeholder group, you'll know who to follow up with, perhaps through a different channel or with a more tailored message. This data ensures your insights aren't just created, but truly consumed and acted upon — making the impact of your research visible to the entire organization.
Imagine you've just built the perfect Insights Magazine. You've curated it to be a personalized, central hub for validated research findings. Maybe you've even segmented information across multiple Magazines to match diverse stakeholder needs—each designed to make complex research digestible for every team, with a conversational AI search to give instant answers.
But after dedicating resources to create this highly personalized experience, critical questions remain:
Is it truly becoming the go-to resource for your stakeholders?
Is it driving the broad engagement you hoped for?
Magazine Analytics provides the definitive answers. It sheds light on how your curated knowledge hub is performing, allowing you to validate your efforts and continuously refine the stakeholder experience.
You can track overall adoption by monitoring the number of individual visits to your Insights Magazine over time, whether daily, monthly, quarterly, or yearly. This metric clearly indicates how consistently stakeholders are engaging with the platform.
Just like with Artifact Analytics, you can see Magazine visits broken down by user role and user group. This reveals whether the Magazine is resonating across the different departments and levels you aimed to serve, from product teams to marketing or leadership.
Dive into the Magazine search activity to assess discoverability and interaction. This includes the total number of searches performed and, crucially, the distribution by search type (traditional keyword searches versus conversational AI search). Are stakeholders embracing AI for quick answers, or are they relying more on classic search terms? This feedback helps you understand user behavior within the Magazine.
Use Condens Magazine Analytics to actively optimize your knowledge-sharing strategy. If visits from a key stakeholder group are unexpectedly low, you can proactively adjust content or promotional efforts to better meet their needs, making your Magazine an indispensable resource for the entire organization and a clear driver of user research ROI.
This article walked you through the power of Condens Analytics, from tracking overall team productivity with Workspace Analytics to verifying specific insight consumption with Artifact Analytics, and understanding the reach of your curated Insights Magazine. But what does this mean for you, your team, and your entire organization?
It means moving beyond gut feelings and anecdotes to demonstrate tangible business value:
For the Research Team: You gain clarity on your output, optimize workflows, and build a stronger case for resources. Your work becomes more visible, more validated, and more appreciated. Researchers feel more connected to the impact their efforts generate.
For the Organization: You foster a truly user-centric culture. When insights are seen, acted upon, and proven to influence, it leads to smarter, more confident product decisions directly tied to validated user needs. This is how research directly contributes to product success and business growth.
For Leadership: You get a clear overview of how research is contributing to innovation and efficiency. This enables data-informed investment decisions, ensuring that resources are channeled where they can make the biggest difference for the company's strategic goals.
Practical Tip: Don't just collect this data, use it! Incorporate these insights into your quarterly reviews, project post-mortems, or internal newsletters. Share specific examples of how an Artifact's high view count led to a design change, or how your Magazine's growing engagement is connecting more stakeholders to user needs. These narratives, backed by data, are your most powerful tools for demonstrating research value and fostering a truly evidence-driven culture.
For even more strategies on how to empower your team and drive the adoption of your research repository, check out our guide:
Iva is a Senior Product Marketing Manager at Condens, driven by a deep curiosity about what makes customers tick—their goals, struggles, and what helps them succeed. She thrives in the sweet spot between product, marketing, and sales, turning insights into action with a hands-on, collaborative approach. Outside of work, she enjoys unwinding with her dog.
