Doing Research in an AI World: Understanding Tradeoffs and Owning Impact
Using AI in research workflows is fairly common practice now. But many teams still struggle with knowing what good research with AI looks like.
In this session with Maria Rosala, Director of Research at NN/g, we’ll discuss where human judgement is critical in the research process, how to assess tradeoffs between quality and speed, and why claims like “AI removes bias” can be misleading.
We’ll also tackle the real pressures researchers are facing right now (from a tough job market to heightened ROI scrutiny), and share practical takeaways on how to adapt as the research role continues to evolve.
Our Speakers
Alex is one of the Co-founders of Condens. He started his career as a product manager, and interviewed more than 160 UX Researchers from around the world to identify pain points and find opportunities for improving research processes before founding Condens. He is particularly passionate about Research Ops, creating effective Product teams, and he often speaks at UX Research events.
Maria is the Director of Research at Nielsen Norman Group, and has over a decade of experience working in product teams and consulting for clients across various industries, including education, construction, FMCG, nonprofits, and more.
Over the last seven years at Nielsen Norman Group, she's trained 8,000+ UX professionals worldwide.
